Guide to the Rainier Brewing Company Advertisements and Other Materials

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Overview of the Collection

Creator: Rainier Brewing Company
Title: Rainier Brewing Company Advertisements and Other Materials
Dates: 1935-1998 ( inclusive )
Quantity: 3 boxes (3 linear feet)
plus oversize posters
Location of Collection: 14a.4.5-7 (Boxe 1 & 2)
5a.1.3 (Box 3 - videotapes)
VI.a.17 (posters)
Collection Number: 1999.64
Summary: Items from the Rainier Brewing Company in Seattle, mainly advertising and marketing materials.
Repository: Museum of History & Industry, Sophie Frye Bass Library
Contact Information: Sophie Frye Bass Library
Museum of History & Industry
P.O. Box 80816
Seattle, WA
Telephone: 206-324-1126
Fax: 206-780-1533
Languages: Collection materials are in English. 
Sponsor: Funding for encoding this finding aid was provided through a grant awarded by the National Endowment for the Humanities.

Historical Note

The Seattle Brewing and Malting Company, located in the Georgetown neighborhood of Seattle, was founded in 1893. Its plant was the largest brewery west of the Mississippi by the early 1900s, and with ensuing additions it became the sixth largest in the world by 1912. The company's Rainier Beer was popular throughout the West, but when Washington went dry in 1916, the brewery went idle. After Prohibition was repealed, Fritz Sick and his son Emil bought the brewery and the rights to use the Rainier brand, expanding their operations as they became increasingly successful. G. Heileman bought the brewery in 1977; it then had a string of owners finally ending with the Stroh Brewing Company in the mid-1990s. The Rainier brand struggled in the 1980s and 1990s, despite a creative and popular advertising campaign. When Stroh's left the beer business, a company called General Brewing bought the recipe and the rights to the brand.

Content Description

This collection mainly consists of advertising and marketing materials from the Rainier Brewing Company, including broadcast ads, print pieces (including posters) and miscellaneous promotional materials.

Use of the Collection

Restrictions on Access :  

The collection is open to the public by appointment.

Restrictions on Use :  

The Museum of History & Industry is the owner of the materials in the Sophie Frye Bass Library and makes available reproductions for research, publication, and other uses. Written permission must be obtained from MOHAI before any reproduction use. The museum does not necessarily hold copyright to all of the materials in the collections. In some cases, permission for use may require seeking additional authorization from the copyright owners.

Preferred Citation :  

Rainier Brewing Company Advertisements and Other Materials, Museum of History & Industry, Seattle

Administrative Information

Acquisition Information :  

The collection was donated by the Stroh Brewery Company in 1999.

Separated Materials :  

These materials are part of a donation that also included a number of artifacts. These artifacts are cataloged and stored separately by MOHAI's Collections Department.

Detailed Description of the Collection

Series 1:  Advertisements and Other Paper Materials
Located on shelf 15a.3.4

Advertisements, marketing materials, table signs, and other promotional items created by the Rainier Brewing Co. This series also contains two magazines as well as the memoirs of the company's onetime owner, Emil Sick. Sick was also the owner of the Seattle Rainiers baseball team.

1 1999.64.44: Table signs, poster, scorecard undated
1 1999.64.55: Stock certificate ledger circa 1935-1937
2 1999.64.57-.58: Bound sets of plans for G. Heileman Brewing Co. Inc. 1988 February
1 1999.64.59: Henry Weinhardt promotional brochure (2 copies) 1997
1 1999.64.60: Henry Weinhardt porter and amber ale brochure (2 copies) circa 1997
1 1999.64.61: Henry Weinhardt blackberry wheat ale brochure circa 1997
1 1999.64.62: Emerald City Ale brochure 1990s
1 1999.64.63: Emerald City Ale ad slicks undated
1 1999.64.64: Rainier Ale 22-ounce bottle brochure (2 copies) circa 1993
2 1999.64.65: Stand-up display ad 1993
2 1999.64.66: Pad of joke quizzes “What to do if you sight a Mountain Fresh Rainier” undated
1 1999.64.67: Rainier Brewing Co. recycling program information sheet (2 copies) undated
2 1999.64.69: Original art for advertisement “Return of the fresh” undated
2 1999.64.70: “Designated driver” ad layout undated
1 1999.64.71: Rainier Draft advertising box (includes video) undated
2 1999.64.73: Mounted photograph of hand pouring can of Rainier beer into glass undated
1 1999.64.75: Brewers Digest magazine 1968 November
1 1999.64.77: Fine Lettering, Illuminating & Heraldry by Jeannie Rodway 1960
1 1999.64.78: Pacific Coast Review magazine 1970 October
1 1999.64.79: Seafair guide, 40th anniversary issue 1989
2 1999.64.80: Rainier “R” layout undated
1 1999.64.81: "Wild MFR" postcard (2 copies) undated
1 1999.64.83: Draft Revenue Chart (bartender training tool) undated
2 1999.64.84: “Egghead” Rainier Beer advertisement undated
2 1999.64.85: Rainier “R” layout undated
1 Memoirs of Emil G. Sick as told to Ruth Duquet 1971
1 Fair Market Value Study of Rainier Brewery (photo album) 1979 August 20

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Series 2:  Videos
Located on shelf 5a.4.2

These are primarily advertising pieces. One video has TV news coverage of an employee strike.

3 1: Rainier Light "Belly Faces" Re-do 1982 February 25
3 2: Rainier Video Games, 1982 March 5
3 3: Rainier Beer, Trimming Hedges (:30) undated
3 4: Rainier Beer, Seattle (:30) undated
3 5: Best of Rainier Beer 1974-1986
3 6: Rainier: Workers' Beer, Mr. Sick, Northwest Ingredients, R2 -- New Beer undated
3 7: Rainier Brewery clips on KING 5, KIRO 7, and KOMO 4 News 1997 July 3
3 8: G. Heileman/Rainier Draft: "Rainier is Here -- Opener" and "Rainier is Here -- Closer 1991 September 2
3 9: Rainier RainBeer Revival Media Highlights undated
3 10: Rainier Beer -- Frogs Croak Rainier undated
3 11: Heckler Associates -- Concept Development and Production Direction undated
3 12: Heckler Associates -- Rainier Reel 1998 March 30
3 13: The Stroh Brewery Co./Rainier AC (audiocassette) undated

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Series 3:  Posters
Located in Library Annex VI.a.17

About a dozen oversize posters advertising Rainier Beer.

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  • Personal Names :
  • Sick, Emil, 1894-1964
  • Corporate Names :
  • Sicks' Rainier Brewing Co.
  • Geographical Names :
  • Seattle (Wash.)
  • Subject Terms :
  • Advertising -- Washington (State) -- Seattle
  • Beer -- Washington (State) -- Seattle
  • Posters -- Washington (State) -- Seattle
  • Video recordings -- Washington (State) -- Seattle

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