Archives West Finding Aid
Table of Contents
Joseph R. Gerber Company scrapbook on Thomas Dewey's 1948 presidential primary campaign in Oregon, 1948 April-May
Overview of the Collection
- Compiler
- Joseph R. Gerber Company (Portland, Or.)
- Title
- Joseph R. Gerber Company scrapbook on Thomas Dewey's 1948 presidential primary campaign in Oregon
- Dates
- 1948 April-May (inclusive)1948-041948-05
- Quantity
- 0.15 cubic feet, (1 oversize folder (16x20) in shared flat box)
- Collection Number
- Coll 938
- Summary
- Scrapbook of materials relating to Thomas E. Dewey's 1948 presidential primary campaign in Oregon compiled by the Joseph R. Gerber Company. The Gerber Company was an advertising agency in Portland, Oregon, that handled advertising for Dewey's campaign. Dewey won the Oregon primary and eventually became the Republican nominee, but lost the general election.
- Repository
-
Oregon Historical Society Research Library
1200 SW Park Avenue
Portland, OR
97205
Telephone: 503-306-5240
Fax: 503-219-2040
libreference@ohs.org - Access Restrictions
-
Collection is open for research.
- Languages
- English
Historical NoteReturn to Top
In 1948, New York Governor Thomas E. Dewey (1902-1971) ran to be the Republican nominee for U.S. president. In May 1948, he campaigned in Oregon against Harold Stassen. On May 17, 1948, Dewey and Stassen debated each other in Portland, Oregon, about whether the Communist Party should be outlawed in the United States; the debate was broadcast on radio.
Dewey won the Oregon primary, and ultimately became the Republican candidate for the 1948 presidential election. He was defeated by Democratic incumbent Harry S. Truman in the general election.
Sources: Articles in the Oregonian, 1948.
Historical NoteReturn to Top
The Joseph R. Gerber Company was an advertising agency based in Portland, Oregon. In 1948, it handled advertising for Thomas E. Dewey's presidential primary campaign in Oregon.
Sources: Articles and advertisements in the Oregonian, 1924-1957; letter from Philip L. Stevens to Oregon Historical Society Executive Director John Pierce, June 11, 2004.
Content DescriptionReturn to Top
The collection consists of a scrapbook about Thomas Dewey's campaign in Oregon for the 1948 Republican presidential primaries. The scrapbook was compiled by the Joseph R. Gerber Company, an advertising agency in Portland, Oregon, that managed the campaign's advertising. The scrapbook's contents include newspaper articles, newspaper advertisements, radio scripts, pamphlets, leaflets, and ephemera that advertised or related to Dewey's campaign. The scrapbook also includes two photographs: one is of a billboard for Dewey; the other is of a celebration party attended by Gerber Company staff after Dewey's victory in the Oregon primary.
Use of the CollectionReturn to Top
Preferred Citation
Joseph R. Gerber Company scrapbook on Thomas Dewey's 1948 presidential primary campaign in Oregon, Coll 938, Oregon Historical Society Research Library.
Restrictions on Use
The Oregon Historical Society owns the materials in the Research Library and makes available reproductions for research, publication, and other uses. The Society does not necessarily hold copyright to all materials in the collections. In some cases, permission for use may require seeking additional authorization from copyright owners.
Administrative InformationReturn to Top
Acquisition Information
Gift of Philip L. Stevens, June 2004 (Lib. Acc. 25445).
Preservation Note
Use of the collection requires assistance due to fragility. Contact library staff.
Related Materials
Additional materials at the Oregon Historical Society Research Library relating to Dewey's presidential run are in the Politics collection, Mss 1513.
Names and SubjectsReturn to Top
Subject Terms
- Elections--Oregon
- Political campaigns--Oregon
- Primaries--Oregon
Personal Names
- Dewey, Thomas E. (Thomas Edmund), 1902-1971
Form or Genre Terms
- scrapbooks
