Guide to the Gisbert Bossard/Max Florence Photograph Collection,
1908-1912

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Overview of the Collection

Creator: Bossard, Gisbert Ludolf, 1890-1975
Title: Gisbert Bossard/Max Florence Photograph Collection,
Dates: 1908-1912 ( inclusive )
Quantity: 2 boxes (1.25 linear ft.)
Collection Number: USU_P0002
Summary: The Gisbert Bossard/Max Florence Collection consists of about 60 glass lantern slides and 56 black and white images used by Max Florence for a series of lectures he delivered in New York City in 1911. Included in the images are rare interiors of the Salt Lake Mormon Temple taken by Gisbert Ludolf Gerhart Bossard. Bossard was a Swiss convert to Mormonism who fell out with the church in 1911 and took these pictures as a form of revenge. He gave the images to Max Florence who tried to sell them in New York City. Florence was not able to find a buyer and after the Church of Jesus Christ of Latter-day Saints (LDS) published the book "The House of the Lord," with better quality interiors of the temple in 1912, the issue became moot. The other views consist of Salt Lake City, Utah politicians and boosters such as Florence and Samuel Newhouse, and views of a streetcar in front of several buildings. Some of these images were taken by Charles Ellis Johnson. Box 2 also includes a typed letter from Bossard to Florence, dated September 1913, in which the author details elements of his plan to recover some money despite the introduction of the book "The House of the Lord," which Bossard readily admits ruined the value of his photos.
Repository: Utah State University. Merrill-Cazier Library. Special Collections and Archives.
Photograph Collections

Merrill-Cazier Library
Utah State University
3000 Old Main Hill
Logan, UT 84322-3000
Phone: 435 797-2663
Fax: 435 797-2880
Email: scweb@usu.edu

Languages: Material in English. 
Sponsor: Library Services and Technology Act (LSTA) grant, 2007-2008

Biographical Note

Max Florence was born in 1865 to Russian-Jewish parents in Latvia. He moved to America when he was nineteen and made his way West. Eventually he ended up in Salt Lake City where he owned several motion picture theaters and the Florence Film Exchange. He apparently sold these businesses in 1911 or 1912. After 1911 he ran a restaurant, owned an express truck, and marketed alcohol during prohibition. After serving a sentence in prison for conspiracy to transport contraband liquor, he moved to Farmington, Utah. He died of cancer in 1932. Gordon Van Fleet purchased the Florence home after a fire in 1944 and discovered the hidden slides. Mr. Van Fleet donated the images to Special Collections in 1991.

Content Description

The Gisbert Bossard/Max Florence Collection consists of about 60 glass lantern slides and 56 black and white images used by Max Florence for a series of lectures he delivered in New York City in 1911. Included in the slides are rare interiors of the Salt Lake Mormon Temple by Gisbert Ludolf Gerhart Bossard. Bossard was a Swiss convert to Mormonism who fell out with the church and took these pictures as a form of revenge in 1911. He gave the images to Max Florence who tried to sell them in New York City. Florence was not able to find a buyer and after the LDS Church published "The House of the Lord," with better quality interiors of the temple in 1912, the issue became moot. The other views consist of American Presidents, a woman behind bars with the caption "The White Slave" across it, Salt Lake politicians and boosters such as Florence and Samuel Newhouse, views of a streetcar in front of several buildings including the Elite Theatre and the Tribune building, portraits of LDS Church leaders, the Florence Film Exchange, the Elite Theatre, and the Luna Theatre. Some of these images were taken by Charles Ellis Johnson. Box 2 also includes a typed letter from Bossard to Florence, dated September 1913, in which the author details elements of his plan to recover some money despite the introduction of the book "The House of the Lord," which Bossard readily admits ruined the value of his photos.

Other Descriptive Information

The description listed next to each image is transcribed directly from the information written on the envelope containing each lantern slide. The physical condition of the slides is generally good, although some have small cracks. The black and white images exhibit no descriptions except on two of the images, which are in Bossard's cursive script and written, presumably, in his native language. These descriptions are not recreated here; instead, the locations within the temple depicted in the photos are included.

Use of the Collection

Restrictions on Access :  Restrictions

No restrictions on use except: not available through interlibrary loan.

Restrictions on Use :  Copyright

It is the responsibility of the researcher to obtain any necessary copyright clearances.

Permission to publish material from the Gisbert Bossard/Max Florence Photograph Collection must be obtained from the Special Collections Photograph Curator and/or the Special Collections Department Head.

Alternative Forms Available :  

View selected digitized images in this collection from the Gisbert Bossard/Max Florence photograph collection

Preferred Citation :  

Initial Citation: P0002; Gisbert Bossard/Max Florence Photograph Collection; Photograph Collections; Utah State University Special Collections and Archives, Merrill-Cazier Library, Utah State University.

Following Citations: P0002, USUSC.

Administrative Information

Arrangement :

Arranged in numeric sequence according to box and item.

Processing Note :  

Processed in 2001 and 2014

Acquisition Information :  

Donated to Special Collections by Gordon Van Fleet in 1991.

Acquisition Information :  

Gordon Van Fleet purchased a home previously owned by Max Florence after a fire in 1944 and discovered the hidden slides. Mr. Van Fleet donated the images to Special Collections in 1991.


Detailed Description of the Collection

Glass Slides, 1908-1912
Container(s)
Description
Dates
box
folder
1 1
Box
Folder
1 1 01:01:01: William Jennings Bryan 1908-1912
1 1 01:01:02: George Q. Cannon 1908-1912
1 1 01:01:03: Max Florence, captioned "Doing the Best I Can" 1908-1912
1 1 01:01:04: Max Florence, captioned "A Salt Lake Booster" 1908-1912
1 1 01:01:05: Max Florence and unidentified friend, captioned: "Two Little Boosters - Max Florence and his College Chum" 1908-1912
1 1 01:01:06: J.W. Kern 1908-1912
1 1 01:01:07: Jesse William Knight, Democratic candidate for Governor of Utah 1908-1912
1 1 01:01:08: Francis M. Lyman 1908-1912
1 1 01:01:08a: Francis M. Lyman 1908-1912
1 1 01:01:09: Samuel Newhouse 1908-1912
1 1 01:01:10: Samuel Newhouse 1908-1912
1 1 01:01:11: Samuel Newhouse, captioned: "A Real Live 'Utah Booster'" 1908-1912
1 1 01:01:12: Samuel Newhouse, captioned: "The Father of the Salt Lake Sky-Scrapers" 1908-1912
1 1 01:01:13: President Theodore Roosevelt 1908-1912
1 1 01:01:14: William Spry, Republican candidate for Governor of Utah 1908-1912
1 1 01:01:15: J.S. Sherman 1908-1912
1 1 01:01:16: R.G. Sleater, candidate for U.S. Representative of Utah 1908-1912
1 1 01:01:17: Erastus Snow 1908-1912
1 1 01:01:18: Lorenzo Snow 1908-1912
1 1 01:01:19: President William H. Taft 1908-1912
1 1 01:01:20: Margaret Zane Witcher, Republican candidate for Slate Lake County Clerk 1908-1912
1 1 01:01:21: William Jennings Bryan 1908-1912
1 1 01:01:22: Interior of the Florence Film Exchange in the rear of the Luna Theatre 1908-1912
1 1 01:01:23: Interior of the Florence Film Exchange 1908-1912
1 1 01:01:24: Interior of the Florence Film Exchange 1908-1912
1 1 01:01:25: Business office of the Florence Film Exchange 1908-1912
1 1 01:01:26: Interior of the business office of the Florence Film Exchange 1908-1912
1 1 01:01:27: Streetcar in front of the Elite Theatre captioned "The Max Florence Special Starting from the Elite Theatre" 1908-1912
1 1 01:01:28: Streetcar in front of the U.S. Post Office 1908-1912
1 1 01:01:29: Streetcar in front of the Tribune building 1908-1912
1 1 01:01:30: Streetcar in front of the Herald Office 1908-1912
1 1 01:01:31: Streetcar in front of Freed Furniture and Carpet 1908-1912
1 1 01:01:32: Streetcar and riders, top of Elite Theatre in background 1908-1912
1 1 01:01:33: The Ladies G.A.R. Military Band posed with their instruments in front of the Elite Theatre (copy negatives only) 1908-1912
1 1 01:01:34: The American Drum Corps posed with their instruments in front of the Elite Theatre 1908-1912
1 1 01:01:34a: Streetcar in front of the Brigham Young Monument, looking northwest, LDS Temple in background 1908-1912
1 1 01:01:35: Exterior of the William C. Staines Conservatory, Mormon Temple barely visible in the background 1908-1912
1 1 01:01:36: Probably the interior of Brigham Young's office in the Lion House 1908-1912
1 1 01:01:37: Probably the interior of Brigham Young's office in the Lion House 1908-1912
1 1 01:01:38: Exterior of the Bureau of Information building 1908-1912
1 1 01:01:39: View of the Mormon Temple looking northwest (photo by A.J. Clapham) 1908-1912
1 1 01:01:40: View from the roof of the Mormon Temple includes a protion of the northeastern spire in the foreground, Hotel Utah in the background 1908-1912
1 1 01:01:41: Close-up of an exterior wall of the ground floor of the Mormon Temple 1908-1912
1 1 01:01:42: Views of the Terrestrial Room of the Mormon Temple 1908-1912
1 1 01:01:43: Room with altar and witness chairs, Mormon Temple 1908-1912
1 1 01:01:44: Views of the Terrestrial Room of the Mormon Temple 1908-1912
1 1 01:01:45: Enactment of a temple ceremony, one man in temple robes and another in street clothes, unidentified room in the Mormon Temple 1908-1912
1 1 01:01:46: An illustration of a woman behind bars with the caption "The White Slave" across it 1908-1912
1 1 01:01:47: Enactment of a temple ceremony, one man in temple robes and another in street cloethes, unidentified room in the Mormon Temple 1908-1912
1 1 01:01:48: An illustration of a woman behind bars with the caption "The White Slave" across it 1908-1912
1 1 01:01:49: Introductory slide reading "Good Afternoon" 1908-1912
1 1 01:01:50: Ending slide reading "Good Night" 1908-1912
1 1 01:01:51: Slide reading "Change of Program Wednesday and Sunday" 1908-1912
1 1 01:01:52: Illustration of a train caboose with a blank space, reads "Rocky Mountain Limited" at the bottom 1908-1912
1 1 01:01:53: A forty-six star American flag 1908-1912
1 1 01:01:54: The British flag 1908-1912
1 1 01:01:55: The British flag 1908-1912
1 1 01:01:56: The German flag 1908-1912
1 1 01:01:57: The German flag 1908-1912
1 1 01:01:58: The Swedish flag 1908-1912
1 1 01:01:59: The Swedish flag 1908-1912
1 1 01:01:60: The Swiss flag 1908-1912
1 1 01:01:61: The Swiss flag 1908-1912

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Black and White Images, 1911
Container(s)
Description
Dates
Box
Folder
2 1 02:01:01: Baptismal font, taken through railing, low, looking at oxen 1911
2 1 02:01:02: Baptismal font, view of access stairway, low 1911
2 1 02:01:03: Baptismal font, taken through railing, low, looking at oxen; back says, “Mormon Temple Series (interior) No.4” 1911
2 1 02:01:04: Baptismal font, view of access stairway, low 1911
2 1 02:01:05: Northwest corner of main assembly room 1911
2 1 02:01:06: Main assembly room, west end showing Aaronic Priesthood archway 1911
2 1 02:01:07: Main assembly room, east end showing Melchizedek Archway 1911
2 1 02:01:08: Main assembly room, east end showing Melchizedek Archway 1911
2 1 02:01:09: Basement level Creation Room, showing door leading into Garden Room 1911
2 1 02:01:10: Basement level Creation Room, showing door leading into Garden Room 1911
2 1 02:01:11: Location unknown, showing carved molding in detail 1911
2 1 02:01:12: Garden Room, very poor exposure 1911
2 1 02:01:13: From roof looking west 1911
2 1 02:01:14: From roof looking west; domed roof of Hotel Utah visible 1911
2 1 02:01:15: From roof looking west; domed roof of Hotel Utah visible 1911
2 1 02:01:16: From North Temple Street looking southeast; showing Annex (left) and Staines Conservatory (center). Temple in background 1911
2 1 02:01:17: Telestial Room, showing murals on wall 1911
2 1 02:01:18: Telestial Room, showing murals on wall; with doorway leading in 1911
2 1 02:01:19: Telestial Room, showing murals on wall; looking to back of room 1911
2 1 02:01:20: Telestial Room, showing murals on wall; with doorway to Terrestrial Room 1911
2 1 02:01:21: Garden Room, showing archway exit to Grand Staircase Hallway 1911
2 1 02:01:22: Creation Room, showing murals on wall 1911
2 1 02:01:23: Garden Room, showing archway exit to Grand Staircase Hallway 1911
2 1 02:01:24: Garden Room, showing mural in northeast corner 1911
2 1 02:01:25: Office room, showing bookcases, probably in Beehive house 1911
2 1 02:01:26: Beehive house, southeast corner room of main floor 1911
2 1 02:01:27: Third floor, Council Room looking towards east wall, showing two chairs 1911
2 1 02:01:28: Second floor, reception room south of east sealing room, looking south 1911
2 1 02:01:29: Third floor, inside council room, showing desk near circular portal window 1911
2 1 02:01:30: Close view of wall painting, poor exposure 1911
2 1 02:01:31: Entrance to Staines Conservatory 1911
2 1 02:01:32: Doomed roof of Holy of Holies, from 3rd floor 1911
2 1 02:01:33: Sheathed sword near Garden Room 1911
2 1 02:01:34: Statuary of Joseph and Hyrum Smith, from behind 1911
2 1 02:01:35: Sheathed sword near Garden Room 1911
2 1 02:01:36: Closer view of Smith statue engraving, illegible 1911
2 1 02:01:37: High council room looking south towards memorial window 1911
2 1 02:01:38: Beehive house 1911
2 1 02:01:39: Office room, showing bookcases, probably in Beehive house 1911
2 1 02:01:40: Beehive house 1911
2 1 02:01:41: First floor, Washing and anointing station 1911
2 1 02:01:42: Third floor, council room looking southeast 1911
2 1 02:01:43: Second floor, showing furniture in celestial room 1911
2 1 02:01:44: Poor exposure, location unknown 1911
2 1 02:01:45: Second floor, east sealing room 1911
2 1 02:01:46: Celestial room looking south 1911
2 1 02:01:47: Altar in Garden room 1911
2 1 02:01:48: Second floor, telestial room showing door to terrestrial room and stairway from west hall 1911
2 1 02:01:49: Exterior, entrance to Garden room 1911
2 1 02:01:50: Exterior, east face 1911
2 1 02:01:51: Skylights above underground passage to old annex 1911
2 1 02:01:52: Exterior, southwest corner of old annex 1911
2 1 02:01:53: Main street, people walking 1911
2 1 02:01:54: Front of old annex 1911
2 1 02:01:55: Unidentified young girl 1911
2 1 02:01:56: Exterior of assembly hall, front entrance, crowd moving in and out 1911

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Letter from Bossard to Florence, 11 September 1913, September 1913
Container(s)
Description
Dates
Box
Folder
2 2 02:02:01: Letter from Bossard to Florence, dated 11 September 1913, detailing plans and arrangements in wake of publication of "The House of the Lord" 1913

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Subjects

  • Subject Terms :
  • Electric railroads -- Utah -- Salt Lake City -- Cars.
  • Subject Terms :
  • Bossard, Gisbert Ludolf, 1890-1975
  • Bossard, Gisbert Ludolf, 1890-1975
  • Bossard, Gisbert Ludolf, 1890-1975
  • Mormon temples -- Utah -- Salt Lake City.
  • Mormon temples -- Utah -- Salt Lake City.
  • Newhouse, Florence -- Portraits.
  • Newhouse, Samuel I. -- Portraits.
  • Salt Lake Temple -- Pictorial works.
  • Salt Lake Temple -- Pictorial works.
  • Geographical Names :
  • Salt Lake City (Utah) -- Photographs.
  • Form or Genre Terms :
  • Photographs

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