Guide to the Gisbert Bossard/Max Florence Photograph Collection,
1908-1912

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Overview of the Collection

Creator: Bossard, Gisbert Ludolf, 1890-1975
Title: Gisbert Bossard/Max Florence Photograph Collection,
Dates: 1908-1912 ( inclusive )
Quantity: 1 box (1 cubic ft.)
Collection Number: USU_P0002
Summary: The Gisbert Bossard/Max Florence Collection consists of about 60 glass lantern slides used by Max Florence for a series of lectures he delivered in New York City in 1911. Included in the slides are rare interiors of the Salt Lake Mormon Temple taken by Gisbert Ludolf Gerhart Bossard. Bossard was a Swiss convert to Mormonism who fell out with the church and took these pictures as a form of revenge in 1911. He gave the images to Max Florence who tried to sell them in New York City. Florence was not able to find a buyer and after the Church of Jesus Christ of Latter-day Saints (LDS) published the book House of the Lord, with better quality interiors of the temple in 1912, the issue became moot. The other views consist of Salt Lake City, Utah politicians and boosters such as Florence and Samuel Newhouse and views of a streetcar in front of several buildings. Some of these images were taken by Charles Ellis Johnson.
Repository: Utah State University. Merrill-Cazier Library. Special Collections and Archives.
Photograph Collections

Merrill-Cazier Library
Utah State University
3000 Old Main Hill
Logan, UT 84322-3000
Phone: 435 797-2663
Fax: 435 797-2880
Email: scweb@usu.edu

Languages: Material in English. 
Sponsor: Library Services and Technology Act (LSTA) grant, 2007-2008

Biographical Note

Max Florence was born in 1865 to Russian-Jewish parents in Latvia. He moved to America when he was nineteen and made his way West. Eventually he ended up in Salt Lake City where he owned several motion picture theaters and the Florence Film Exchange. He apparently sold these businesses in 1911 or 1912. After 1911 he ran a restaurant, owned an express truck, and marketed alcohol during prohibition. After serving a sentence in prison for conspiracy to transport contraband liquor, he moved to Farmington, Utah. He died of cancer in 1932. Gordon Van Fleet purchased the Florence home after a fire in 1944 and discovered the hidden slides. Mr. Van Fleet donated the images to Special Collections in 1991.

Content Description

The Gisbert Bossard/Max Florence Collection consists of about 60 glass lantern slides used by Max Florence for a series of lectures he delivered in New York City in 1911. Included in the slides are rare interiors of the Salt Lake Mormon Temple by Gisbert Ludolf Gerhart Bossard. Bossard was a Swiss convert to Mormonism who fell out with the church and took these pictures as a form of revenge in 1911. He gave the images to Max Florence who tried to sell them in New York City. Florence was not able to find a buyer and after the LDS Church published House of the Lord with better quality interiors of the temple in 1912, the issue became moot. The other views consist of American Presidents, a woman behind bars with the caption "The White Slave" across it, Salt Lake politicians and boosters such as Florence and Samuel Newhouse, views of a streetcar in front of several buildings including the Elite Theatre and the Tribune building, portraits of LDS Church leaders, the Florence Film Exchange, the Elite Theatre, and the Luna Theatre. Some of these images were taken by Charles Ellis Johnson.

Other Descriptive Information

The description listed next to each image is transcribed directly from the information written on the envelope containing each lantern slide. The physical condition of the slides is generally good, although some have small cracks.

Use of the Collection

Restrictions on Access :  Restrictions

No restrictions on use except: not available through interlibrary loan.

Restrictions on Use :  Copyright

It is the responsibility of the researcher to obtain any necessary copyright clearances.

Permission to publish material from the Gisbert Bossard/Max Florence Photograph Collection must be obtained from the Special Collections Photograph Curator and/or the Special Collections Department Head.

Alternative Forms Available :  

View selected digitized images in this collection from the Gisbert Bossard/Max Florence photograph collection

Preferred Citation :  

Initial Citation: P0002; Gisbert Bossard/Max Florence Photograph Collection; Photograph Collections; Utah State University Special Collections and Archives, Merrill-Cazier Library, Utah State University.

Following Citations: P0002, USUSC.

Administrative Information

Arrangement :

Arranged in numeric sequence according to box and item.

Processing Note :  

Processed in 2001

Acquisition Information :  

donated to Special Collections by Gordon Van Fleet in 1991.

Acquisition Information :  

Gordon Van Fleet purchased a home previously owned by Max Florence after a fire in 1944 and discovered the hidden slides. Mr. Van Fleet donated the images to Special Collections in 1991.


Detailed Description of the Collection

1.01: William Jennings Bryan 1908-1912
1.02: George Q. Cannon 1908-1912
1.03: Max Florence, captioned "Doing the Best I Can" 1908-1912
1.04: Max Florence, captioned "A Salt Lake Booster" 1908-1912
1.05: Max Florence and unidentified friend, captioned: "Two Little Boosters - Max Florence and his College Chum" 1908-1912
1.06: J.W. Kern. 1908-1912
1.07: Jesse William Knight, Democratic candidate for Governor of Utah 1908-1912
1.08: Francis M. Lyman 1908-1912
1.08a: Francis M. Lyman 1908-1912
1.09: Samuel Newhouse 1908-1912
1.10: Samuel Newhouse. 1908-1912
1.11: Samuel Newhouse, captioned: "A Real Live 'Utah Booster,'" 1908-1912
1.12: Samuel Newhouse, captioned: "The Father of the Salt Lake Sky-Scrapers." 1908-1912
1.13: President Theodore Roosevelt. 1908-1912
1.14: William Spry, Republican candidate for Governor of Utah 1908-1912
1.15: J.S. Sherman. 1908-1912
1.16: R.G. Sleater, candidate for U.S. Representative of Utah. 1908-1912
1.17: Erastus Snow. 1908-1912
1.18: Lorenzo Snow 1908-1912
1.19: President William H. Taft 1908-1912
1.20: Margaret Zane Witcher, Republican candidate for Slate Lake County Clerk. 1908-1912
1.21: William Jennings Bryan 1908-1912
1.22: Interior of the Florence Film Exchange in the rear of the Luna Theatre. 1908-1912
1.23: Interior of the Florence Film Exchange. 1908-1912
1.24: Interior of the Florence Film Exchange. 1908-1912
1.25: Business office of the Florence Film Exchange. 1908-1912
1.26: Interior of the business office of the Florence Film Exchange 1908-1912
1.27: Streetcar in front of the Elite Theatre captioned "The Max Florence Special Starting from the Elite Theatre." 1908-1912
1.28: Streetcar in front of the U.S. Post Office. 1908-1912
1.29: Streetcar in front of the Tribune building 1908-1912
1.30: Streetcar in front of the Herald Office. 1908-1912
1.31: Streetcar in front of Freed Furniture and Carpet. 1908-1912
1.32: Streetcar and riders, top of Elite Theatre in background. 1908-1912
1.33: The Ladies G.A.R. Military Band posed with their instruments in front of the Elite Theatre (copy negatives only) 1908-1912
1.34: The American Drum Corps posed with their instruments in front of the Elite Theatre 1908-1912
1.34a: Streetcar in front of the Brigham Young Monument, looking northwest, LDS Temple in background 1908-1912
1.35: Exterior of the William C. Staines Conservatory, Mormon Temple barely visible in the background 1908-1912
1.36: Probably the interior of Brigham Young's office in the Lion House 1908-1912
1.37: Probably the interior of Brigham Young's office in the Lion House 1908-1912
1.38: Exterior of the Bureau of Information building 1908-1912
1.39: View of the Mormon Temple looking northwest (photo by A.J. Clapham). 1908-1912
1.40: View from the roof of the Mormon Temple includes a protion of the northeastern spire in the foreground, Hotel Utah in the background. 1908-1912
1.41: Close-up of an exterior wall of the ground floor of the Mormon Temple 1908-1912
1.42: Views of the Terrestrial Room of the Mormon Temple. 1908-1912
1.43: Room with altar and witness chairs, Mormon Temple. 1908-1912
1.44: Views of the Terrestrial Room of the Mormon Temple. 1908-1912
1.45: Enactment of a temple ceremony, one man in temple robes and another in street clothes, unidentified room in the Mormon Temple. 1908-1912
1.46: An illustration of a woman behind bars with the caption "The White Slave" across it. 1908-1912
1.47: Enactment of a temple ceremony, one man intemple robes and another in street cloethes, unidentified room in the Mormon Temple. 1908-1912
1.48: An illustration of a woman behind bars with the caption "The White Slave" across it 1908-1912
1.49: Introductory slide reading "Good Afternoon." 1908-1912
1.50: Ending slide reading "Good Night." 1908-1912
1.51: Slide reading "Change of Program Wednesday and Sunday." 1908-1912
1.52: Illustration of a train caboose with a blank space, reads "Rocky Mountain Limited" at the bottom 1908-1912
1.53: A forty-six star American flag 1908-1912
1.54: The British flag 1908-1912
1.55: The British flag 1908-1912
1.56: The German flag 1908-1912
1.57: The German flag 1908-1912
1.58: The Swedish flag. 1908-1912
1.59: The Swedish flag 1908-1912
1.60: The Swiss flag. 1908-1912
1.61: The Swiss flag 1908-1912

Subjects

  • Subject Terms :
  • Electric railroads -- Utah -- Salt Lake City -- Cars.
  • Subject Terms :
  • Bossard, Gisbert Ludolf, 1890-1975
  • Bossard, Gisbert Ludolf, 1890-1975
  • Bossard, Gisbert Ludolf, 1890-1975
  • Mormon temples -- Utah -- Salt Lake City.
  • Mormon temples -- Utah -- Salt Lake City.
  • Newhouse, Florence -- Portraits.
  • Newhouse, Samuel I. -- Portraits.
  • Salt Lake Temple -- Pictorial works.
  • Salt Lake Temple -- Pictorial works.
  • Geographical Names :
  • Salt Lake City (Utah) -- Photographs.
  • Form or Genre Terms :
  • Photographs

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